Redefining Citizen Preparedness Through Social Practice Theory – Implications for Preparedness Policy

Citizen preparedness has gained increasing prominence on political agendas in recent years, signalling a growing emphasis on
individual responsibility within emergency management. Research has shown that contemporary preparedness policies typically
frame this responsibility as an active state of awareness and readiness. In Scandinavia, national authorities have sought to
promote such awareness through targeted communication campaigns. In 2024, Norway, Sweden, and Denmark distributed
nationwide information leaflets recommending concrete preparedness measures. This article uses these leaflets to illustrate the
prevailing preparedness paradigm and critically assesses its strengths and limitations. Drawing on existing research that
conceptualises preparedness as embedded in social practices, the article argues for a shift in policy approach. Social practice
theory views human behaviour not as a series of isolated decisions informed by available information but as routinised
performances shaped by socially shared practices. From this perspective, enhancing citizen preparedness requires recognising
the everyday contexts in which people manage risks. The article discusses the policy implications of applying a practicetheoretical
lens to citizen preparedness. It concludes that this reframing offers a foundation for more effective and socially
attuned policies to strengthen citizen preparedness.